Affluent investors in Asia are neither shy nor ignorant about crypto, with research revealing that 52% of them held some form of a digital asset during Q1 2022.
However, Accenture has stressed the importance for wealth management firms to push forward into the digital asset space, or risk being left behind.
“While many firms are hesitant to enter the digital assets space, and for a range of reasons, their competitors have shown that success is possible.”
Asia’s investors have been warming up to crypto, particularly in the last year.
In April, a report by Gemini cryptocurrency exchange found that crypto adoption skyrocketed in 2021, particularly in countries such as India and Hong Kong. Around 45% of respondents in the Asia Pacific purchased their first crypto in 2021.